Zellers Unveils 25 New Locations for 2023 Revival
By Simon HungJanuary 18, 2023
The Zellers comeback is one step closer to reality, as the chain has unveiled 25 locations across Canada where you'll find their new in-store experience this spring.
News of a Zellers revival first surfaced last August , after Hudson's Bay Company – owners of the Zellers trademark – announced plans to bring back the beloved brand in 2023. Since then, the company has re-launched the Zellers.ca website and began posting on several social media platforms like Facebook , Instagram and Twitter .
Here's where you can visit a Zellers location later this year – all 25 locations will be within existing Hudson's Bay stores.
- Abbotsford – 7 Oaks Shopping Centre
- Kamloops – Aberdeen Mall
- Surrey – Guildford Town Centre
- Vancouver – Pacific Centre
- Calgary – Sunridge Mall
- Edmonton – Kingsway Garden Mall
- Medicine Hat – Medicine Hat Mall
- Saskatoon – Midtown Plaza
- Winnipeg – St. Vital Centre
- Burlington – Burlington Mall
- Cambridge – Cambridge Centre
- Kingston – Cataraqui Centre
- London – White Oaks Mall
- Mississauga – Erin Mills Town Centre
- Ottawa – Rideau Centre
- Ottawa – St. Laurent Centre
- Scarborough – Scarborough Town Centre
- St. Catharines – The Pen Centre
- Anjou – Galeries d'Anjou
- Gatineau – Les Promenades Gatineau
- Quebec City – Les Galeries de la Capitale
- Rosemère – Place Rosemère
- Sherbrooke – Carrefour de l'Estrie
- Dartmouth – Micmac Mall
- Sydney – Mayflower Shopping Mall
The Zellers in-store experience will occupy approximately 8000-10,000 square feet of retail space, with Zellers' signature red and white branding and a curated selection of apparel, home décor, toys, baby and pet products.
Zellers' in-store and online shopping experiences will launch simultaneously and a precise launch date was not provided, aside from a general timeframe of "this spring".
Source: Hudson's Bay Company
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The idea is clearly to take space from underperforming Bay stores (which is why top locations like Edmonton Southgate, Calgary Chinook, Winnipeg Polo Park aren't part of the rollout) and remerchandise it, with the eventual goal of expanding the Zellers floor area or even converting that entire Bay store if the concept works at that location.
The problem is that Zellers' niche was long ago filled. The best mall locations that Zellers once had were taken over by Walmart after the Target debacle. The danger now is that HBC is now putting Zellers up against Walmart which is already well-established in many top malls. For example, at Kingsway in Edmonton Walmart just opened a massive new store in the former Sears space. How is a Zellers boutique tucked into a corner of the Hudson's Bay store in the same mall, going to compete?
The locations chosen seem destined to fail--Erin Mills, Scarborough TC, Winnipeg St. Vital, KIngsway, Guildford TC in particular will be going up against very busy and successful Walmarts right in the same malls.
With all this inflation we need to bring back Woolco and $1.44 days.
Maybe the more upscale Eaton's too and their $1.49 days.
How many of these 25 Bay stores had Topshop/Topman shops other than the obvious CF Rideau Centre and CF Pacific Centre?
Target died because it didn't match the experience of their US stores, and it couldn't keep any of the shelves anywhere near full. We tried our local target a few times and walked out empty handed, basic stuff like diapers just weren't available.
How that has anything to do with the government I'd love to know. Sounds more like a knee jerk 'everything is the government's fault' line of reasoning.
I'm surprised every time I still see it open. In my local mall the only people in there are the workers (as few of them as there are) and people simply parking outside the HBC entrance and walking through the store to get to the mall.
Why would they put one at Scarborough Town Centre? That mall already has their rival Walmart there who is well established. Further, are they also not opening an Ikea Marketplace store that carries Ikea's kitchenware and other small household items this year?
Zellers launch communities:
Pacific Centre, Downtown Vancouver
Aberdeen Mall, Kamloops
Guildford Town Centre, Surrey
7 Oaks Shopping Centre, Abbotsford
Kingsway Garden Mall, Edmonton
Medicine Hat Mall, Medicine Hat
Sunridge Mall, Calgary
Midtown Plaza, Saskatoon
St. Vital, Winnipeg
Erin Mills, Mississauga
Burlington Mall, Burlington
White Oaks Mall, London
Scarborough Town Centre , Scarborough
Pen Centre Shopping Plaza, St. Catharines
Cambridge Centre, Cambridge
Rideau Center, Ottawa
St. Laurent Center, Ottawa
Cataraqui Town Centre , Kingston
Place Rosemère, Rosemère
Galeries d'Anjou, Ville Anjou
Carrefour de l'Estrie, Sherbrooke
Les Promenades Gatineau, Gatineau
Les Galeries de la Capitale, Quebec City
Micmac Mall, Dartmouth
Mayflower Shopping Mall, Sydney
https://www.newswire.ca/news-releases/t ... 46318.html
Sadly we can’t have the good shopping options here due to messed up priorities if these govts
On point. TBH I doubt the comeback will be successful, the nostalgia is nice but if the chain died once already, I can't see it being a hit the second time around. If it offered something superior or vastly unique maybe it would have a shot, otherwise it's just another store that's competing with entrenched big players.
Its been decades since Zellers has existed and I still remember these commercials like its yesterday.
They better bring funny ass commercials back.
OT But I miss Canadian retailers :'(
BiWay is set to be resurrected in 2019 in Toronto thread
Retail Insider: https://retail-insider.com/retail-insid ... mber-2020/
However due to Mal Coven passing away the opening seems to have been cancelled.