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Zellers Unveils 25 New Locations for 2023 Revival

Zellers Unveils 25 New Locations for 2023 Revival

By Simon Hung

The Zellers comeback is one step closer to reality, as the chain has unveiled 25 locations across Canada where you'll find their new in-store experience this spring.

News of a Zellers revival first surfaced last August , after Hudson's Bay Company – owners of the Zellers trademark – announced plans to bring back the beloved brand in 2023. Since then, the company has re-launched the Zellers.ca website and began posting on several social media platforms like Facebook , Instagram and Twitter .

Here's where you can visit a Zellers location later this year – all 25 locations will be within existing Hudson's Bay stores.

British Columbia

  • Abbotsford – 7 Oaks Shopping Centre
  • Kamloops – Aberdeen Mall
  • Surrey – Guildford Town Centre
  • Vancouver – Pacific Centre

Alberta

  • Calgary – Sunridge Mall
  • Edmonton – Kingsway Garden Mall
  • Medicine Hat – Medicine Hat Mall
Saskatchewan
  • Saskatoon – Midtown Plaza

Manitoba

  • Winnipeg – St. Vital Centre

Ontario

  • Burlington – Burlington Mall
  • Cambridge – Cambridge Centre
  • Kingston – Cataraqui Centre
  • London – White Oaks Mall
  • Mississauga – Erin Mills Town Centre
  • Ottawa – Rideau Centre
  • Ottawa – St. Laurent Centre
  • Scarborough – Scarborough Town Centre
  • St. Catharines – The Pen Centre

Quebec

  • Anjou – Galeries d'Anjou
  • Gatineau – Les Promenades Gatineau
  • Quebec City – Les Galeries de la Capitale
  • Rosemère – Place Rosemère
  • Sherbrooke – Carrefour de l'Estrie

Nova Scotia

  • Dartmouth – Micmac Mall
  • Sydney – Mayflower Shopping Mall

The Zellers in-store experience will occupy approximately 8000-10,000 square feet of retail space, with Zellers' signature red and white branding and a curated selection of apparel, home décor, toys, baby and pet products.

Zellers' in-store and online shopping experiences will launch simultaneously and a precise launch date was not provided, aside from a general timeframe of "this spring".

____________________

Source: Hudson's Bay Company

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  • cslusarc
    • My nearest Zellers will be @ St Vital Centre inside store # 1117. My best guess is that Zellers will not have seperate checkouts. Currently the St Vital store has centralized checkouts on each level except for Major Home Fashions, Jewellery & Watches and Cosmetics & Fragrances. You will be able to earn Hudson's Bay Rewards @ Zellers as it is a continuation of Club Z and HBC Rewards.
    • Report Post
  • jacnel
    • does zeller points exist?
      Not sure if this Zellers reboot will participate in HBC Rewards, but before the chain was wound down in 2012 Zellers did participate in HBC Rewards, and before that, had their own Rewards programme known as "Club Z"
    • Report Post
  • rcmpvet
    • - Consumers Distributing, nice catalogs.

      With all this inflation we need to bring back Woolco and $1.44 days.

      Maybe the more upscale Eaton's too and their $1.49 days.
      OK admit it, you're just trying to hide your age. You would really like to say F.W. Woolworth. 😂
    • Report Post
  • kocoman
  • TravellingChris
    • HBC must really want the Zellers reopening to fail.

      Why would they put one at Scarborough Town Centre? That mall already has their rival Walmart there who is well established. Further, are they also not opening an Ikea Marketplace store that carries Ikea's kitchenware and other small household items this year?
      This is why the Zellers "experiment" is so bizarre.

      The idea is clearly to take space from underperforming Bay stores (which is why top locations like Edmonton Southgate, Calgary Chinook, Winnipeg Polo Park aren't part of the rollout) and remerchandise it, with the eventual goal of expanding the Zellers floor area or even converting that entire Bay store if the concept works at that location.

      The problem is that Zellers' niche was long ago filled. The best mall locations that Zellers once had were taken over by Walmart after the Target debacle. The danger now is that HBC is now putting Zellers up against Walmart which is already well-established in many top malls. For example, at Kingsway in Edmonton Walmart just opened a massive new store in the former Sears space. How is a Zellers boutique tucked into a corner of the Hudson's Bay store in the same mall, going to compete?

      The locations chosen seem destined to fail--Erin Mills, Scarborough TC, Winnipeg St. Vital, KIngsway, Guildford TC in particular will be going up against very busy and successful Walmarts right in the same malls.
    • Report Post
  • Gman00
    • Did you not read any of the other posts.. or even the thread title?
      Yes, I did. In particular, I noticed that some people question if the strategy (of putting a Zellers inside HBC) is viable. Fair point. Perhaps HBC is thinking the same thing, and considering different options.
    • Report Post
  • newfbc
    • There was a Sears in the Scarborough Town Centre for a long time, along with Walmart and HBC as the anchor tenants. Sears went bankrupt several years ago and the store closed down. It has left a huge empty retail space since then. My first thought is that a new Zellers could take over this space, but based on the mall website, Ikea and Decathlon (sporting goods store) will open up there soon. So does this mean the Zellers will open up inside the HBC store ?
      Did you not read any of the other posts.. or even the thread title? :rolleyes:

      Ron.
    • Report Post
  • Gman00
    • Ontario

      Erin Mills, Mississauga
      Burlington Mall, Burlington
      White Oaks Mall, London
      Scarborough Town Centre , Scarborough
      Pen Centre Shopping Plaza, St. Catharines
      Cambridge Centre, Cambridge
      Rideau Center, Ottawa
      St. Laurent Center, Ottawa
      Cataraqui Town Centre , Kingston
      There was a Sears in the Scarborough Town Centre for a long time, along with Walmart and HBC as the anchor tenants. Sears went bankrupt several years ago and the store closed down. It has left a huge empty retail space since then. My first thought is that a new Zellers could take over this space, but based on the mall website, Ikea and Decathlon (sporting goods store) will open up there soon. So does this mean the Zellers will open up inside the HBC store?
    • Report Post
  • fergy
    • Let's bring back BiWay, Bargain Harolds, Towers, Consumers Distribution, Knob Hill Farms and Honest Eds. We can relive the 80s.
      - Consumers Distributing, nice catalogs.

      With all this inflation we need to bring back Woolco and $1.44 days.

      Maybe the more upscale Eaton's too and their $1.49 days.
    • Report Post
  • Kiraly
    • What? No love for Kmart in this thread? Many of the Zellers locations were former Kmart locations after HBC bought them and I think they had restaurants in them too?
      Kmart was great. I used to buy blank Maxell and Memorex cassette and VHS tapes from there all the time and ogle at the Commodore 64 display.
    • Report Post
  • Quentin5
    • It'll be "The Zellers you all remember and love, without the cafeteria
      Without the restaurant its an almost guaranteed fail 😕
    • Report Post
  • fergy
    • What? No love for Kmart in this thread? Many of the Zellers locations were former Kmart locations after HBC bought them and I think they had restaurants in them too?
    • Report Post
  • lecale
  • Kiraly
  • cslusarc
    • So these are going to be inside Bay or some standalone?
      Inside Bay stores. I expect their 10,000 sq. ft. Size will be about 5-10% of each store's square footage. Possibly like Macy's Backstage.

      How many of these 25 Bay stores had Topshop/Topman shops other than the obvious CF Rideau Centre and CF Pacific Centre?
    • Report Post
  • carmaster
    • So these are going to be inside Bay or some standalone?
    • Report Post
  • theXshape
    • Is there REALLY such fond memories of Zeller's out there? I just remember dreading every time my parents dragged me into one of those stores. Sears too, hated that store so much.
      I have fond memories of Zellers. Bought most of my toys and videogames there, they even had a section of used videogames and they had some gems in there from time to time and games were all the same prices... I remember seing TMNT, Zombies Ate my Neighbors and Super Metroid for $19.99 back then. Also, they used to have watermelon and green apple licorice and they were my absolute favorites...
    • Report Post
  • Manatus
    • Umm, what?

      Target died because it didn't match the experience of their US stores, and it couldn't keep any of the shelves anywhere near full. We tried our local target a few times and walked out empty handed, basic stuff like diapers just weren't available.

      How that has anything to do with the government I'd love to know. Sounds more like a knee jerk 'everything is the government's fault' line of reasoning.
      The few times I went to Target here, it felt like I was shopping for souvenirs. It didn't have enough to actually replace regular shopping, so it was like we were going in just to see what was new and Target-y, which probably wasn't a sustainable way for customers to view the store.
    • Report Post
  • Quentin5
    • Can i get my Club Z points back?
    • Report Post
  • repatch
    • Is there REALLY such fond memories of Zeller's out there? I just remember dreading every time my parents dragged me into one of those stores. Sears too, hated that store so much.
    • Report Post
  • repatch
    • I miss target, it was nicer with better quality and more variety.
      Sadly we can’t have the good shopping options here due to messed up priorities if these govts
      Umm, what?

      Target died because it didn't match the experience of their US stores, and it couldn't keep any of the shelves anywhere near full. We tried our local target a few times and walked out empty handed, basic stuff like diapers just weren't available.

      How that has anything to do with the government I'd love to know. Sounds more like a knee jerk 'everything is the government's fault' line of reasoning.
    • Report Post
  • repatch
    • how is HBC even still alive? in a busy mall, I see more people going to their washrooms than the checkout counters.
      It's the last of the traditional department stores, not sure why they've been able to survive longer than Sears did, they must just be sitting on that much money.

      I'm surprised every time I still see it open. In my local mall the only people in there are the workers (as few of them as there are) and people simply parking outside the HBC entrance and walking through the store to get to the mall.
    • Report Post
  • chimaican
    • HBC must really want the Zellers reopening to fail.

      Why would they put one at Scarborough Town Centre? That mall already has their rival Walmart there who is well established. Further, are they also not opening an Ikea Marketplace store that carries Ikea's kitchenware and other small household items this year?
    • Report Post
  • MarkaRagnos
    • If they bring back the Zellers hot dog...watch out Costco.
      Bring back the Zellers Restaurant's chicken fingers and curly fries. or the Big Z burgers.
    • Report Post
  • Kiraly
    • If they bring back the Zellers hot dog...watch out Costco.
    • Report Post
  • Ogata
    • Can't forget that Zellers scent/look, every target I've been to still had that heavy Zellers vibe just from the smell.



      On point. TBH I doubt the comeback will be successful, the nostalgia is nice but if the chain died once already, I can't see it being a hit the second time around. If it offered something superior or vastly unique maybe it would have a shot, otherwise it's just another store that's competing with entrenched big players.
      They better have the cafeteria on the 3rd floor!
    • Report Post
  • charliebrown
    • 25 launch locations:

      Zellers launch communities:

      British Columbia

      Pacific Centre, Downtown Vancouver
      Aberdeen Mall, Kamloops
      Guildford Town Centre, Surrey
      7 Oaks Shopping Centre, Abbotsford
      Aberta

      Kingsway Garden Mall, Edmonton
      Medicine Hat Mall, Medicine Hat
      Sunridge Mall, Calgary
      Saskatchewan

      Midtown Plaza, Saskatoon
      Manitoba

      St. Vital, Winnipeg
      Ontario

      Erin Mills, Mississauga
      Burlington Mall, Burlington
      White Oaks Mall, London
      Scarborough Town Centre , Scarborough
      Pen Centre Shopping Plaza, St. Catharines
      Cambridge Centre, Cambridge
      Rideau Center, Ottawa
      St. Laurent Center, Ottawa
      Cataraqui Town Centre , Kingston
      Quebec

      Place Rosemère, Rosemère
      Galeries d'Anjou, Ville Anjou
      Carrefour de l'Estrie, Sherbrooke
      Les Promenades Gatineau, Gatineau
      Les Galeries de la Capitale, Quebec City
      Nova Scotia

      Micmac Mall, Dartmouth
      Mayflower Shopping Mall, Sydney

      https://www.newswire.ca/news-releases/t ... 46318.html
    • Report Post
  • mrweather
    • What are you talking about? Target died here because Target US completely botched the launch due to management ego and hubris.
    • Report Post
  • apnayloags
    • I miss target, it was nicer with better quality and more variety.
      Sadly we can’t have the good shopping options here due to messed up priorities if these govts
    • Report Post
  • lamboman
    • I'm holding out for a BiWay comeback.
      What about an HONEST ED’S return?
    • Report Post
  • M1K3Z0R
    • Can't forget that Zellers scent/look, every target I've been to still had that heavy Zellers vibe just from the smell.
      I expect HBC will gradually shrink over the next 5 years and this Zellers experiment will not reverse the trend. Within the next 5 years, I expect all 3 Saks Fifth Avenue and all 14 Saks Off 5th stores in Canada wiill close in that time frame. Some Off 5th stores have already closed in Canada. The Saks Food Hall at CF Sherway Gardens is about to close. Saks has lost a significant selection of luxury brand concessions since COVID.
      On point. TBH I doubt the comeback will be successful, the nostalgia is nice but if the chain died once already, I can't see it being a hit the second time around. If it offered something superior or vastly unique maybe it would have a shot, otherwise it's just another store that's competing with entrenched big players.
    • Report Post
  • jacnel
  • jacnel
    • how is HBC even still alive? in a busy mall, I see more people going to their washrooms than the checkout counters.
      As a gay guy, let me tell you, there's a reason for that...
    • Report Post
  • wilson_wu
  • evilYoda
    • it isnt a real zellers if it's a tiny booth inside the Bay. It just doesnt feel the same.
    • Report Post
  • cslusarc
    • I expect HBC will gradually shrink over the next 5 years and this Zellers experiment will not reverse the trend. Within the next 5 years, I expect all 3 Saks Fifth Avenue and all 14 Saks Off 5th stores in Canada wiill close in that time frame. Some Off 5th stores have already closed in Canada. The Saks Food Hall at CF Sherway Gardens is about to close. Saks has lost a significant selection of luxury brand concessions since COVID.
    • Report Post
  • yesdeals
    • how is HBC even still alive? in a busy mall, I see more people going to their washrooms than the checkout counters.
    • Report Post
  • sdg
    • I'm surprised HBC is still in business.
    • Report Post
  • Dhanushan
  • shoppingguy